Textmagic: About Us

our values

Business communications made easy for everyone, anywhere, anytime.

Unlocking lasting success through effective communication strategies and techniques.

Our vision

Make business communications easy and reliable for everyone, anywhere, anytime.

Our mission

Be a reliable cooperation partner, helping customers to reach their partners in an easy manner.

Our goal

Help businesses across the globe engage with their clients and transform customer experiences.

Our products

Discover the range of solutions we offer to empower your business communication needs.

An industry-leading A2P SMS platform that transforms customer experiences with easy-to-use SMS marketing software. It is used to communicate with clients, send notifications, reminders, and deliver SMS marketing campaigns anytime, anywhere.

User-friendly website building platform that empowers individuals and businesses to create professional and visually appealing websites with ease. Offering a range of customizable templates and intuitive design tools. Simple to use for users of all skill levels.

What is Textmagic?

Textmagic is an international text messaging company that helps small businesses engage with their customers. It operates mainly in the U.S., the U.K., Canada, and Australia. Textmagic enables companies to transform customer experiences through its easy-to-use text messaging marketing software, which can be used for sending notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere.

Important facts about Textmagic

Textmagic makes it easy for small and medium-sized companies to get started with business texting.

200M+

Text messages sent
every year by Textmagic

25K+

Active paying
business users

60+

Average yearly NPS
(Net promoter score)

98.4%

Average delivery rate of
text messages

100+

Team members and
contractors

The journey and milestones of Textmagic

The operations of what is now the Textmagic Group commenced in 2001 with the establishment of Textmagic Ltd in the United Kingdom.

2001

Founding of Textmagic
by Dan Houghton

2013

Management buyout by
Priit Vaikmaa

2014

Annual sales exceed €1M
Mobile app is launched

2020

Annual sales exceed €7.92 million
Development of a new platform begins

2007

Priit Vaikmaa joins Textmagic
as a manager

2014

Company expansion
to the U.S. market

2017

Annual sales exceed €2M
Mobile app is launched

2023

New platform is launched

Strong leadership behind Textmagic

Textmagic is a lean and effective company with an international team.

Priit joined Textmagic in 2007 and has been actively engaged in the management and development of its services since then. Dan Houghton (our founder) handed over management of the company to him shortly after he joined in 2007.

Priit oversees the overall development of Textmagic and sets the direction and strategy. He is also actively engaged in and leads the development of the new platform. Priit has over 20 years of experience in digital services and in starting, running and growing online businesses. He graduated from the Estonian Business School in 2007 with a bachelor’s degree in business administration and management.

Priit Vaikmaa

CEO of Textmagic

Kärtu Vaikmaa

Chief Operating Officer

Kärtu joined Textmagic in 2018 and started working as a director in Textmagic Ltd. She holds a master's degree in international business administration from the Estonian Business School.

Eduard Tark

Chief Product Officer

Eduard joined Textmagic in 2013. Since then, he has risen through the ranks to the position of Chief Product Officer. He is responsible for the daily management of Textmagic.

Ioana Sima

Chief Marketing Officer

Ioana has a master's degree in architecture and ten years of experience in digital marketing. She worked with hundreds of companies to improve their digital strategy before joining the Textmagic team.

Dmitry Stanulevich

VP of Engineering

With the new product a new challenge has arrived, and Dmitry has moved to the position of VP of engineering to build a bridge between the product team and developers.

About Textmagic