New Year is one of the most universally celebrated holidays on the calendar. In other words, it’s the ideal time to reach out to your SMS customer base. Send a simple Happy New Year text to let them know you appreciate their business and wish them a prosperous forthcoming year. Spreading positivity and cheer in your communications is always welcomed.
Different industries can capitalise on New Year’s Eve by offering relevant discounts, promotions, tips, and advice. Here are some of the best ways to send your clients a meaningful New Year’s greeting.
1. Share tips and advice
New Year is the time when most people make New Year’s resolutions. A 2023 Forbes Health survey showed that 48% of respondents set improving fitness as their top priority for the next year. If you’re in the fitness niche, you should know that weight loss is the number one New Year’s resolution.
Happy New Year text promotions are a great way to motivate clients towards their goals for the following year. This is the season when people reassess their goals for the coming year. Offer a special discount as added motivation to hit the gym, hire a personal trainer, or take up another activity:
What amazing growth you achieved this year, [Name]! You deserve every bit of it and we’re sure you’ll do even better next year. There’s a 30% membership renewal discount waiting for you when you come back. Happy New Year!
Copy text
Nutrition and weight loss companies can let people know they’re available to help with their goals. Along with discounts and promotions, you can send tips on how to maintain a healthy weight.
Tomorrow is the first blank page of a 365 page book! It’s time to make your resolutions, [Name]. Your favorite coaches will be there to help every step of the way. Happy New Year.
Copy text
Beauty salons can share hairstyle or make-up advice for those wanting to look their best on New Year’s Eve. Sending your clients meaningful messages around New Year’s can boost customer loyalty and improve satisfaction.
[Name], want to look your best on New Year’s Eve? We paired the easiest New Year’s make-ups with your favorite hairstyles to help you slay. You’re welcome. Oh, and Happy New Year!
Copy text
2. Offer timed promotions and discounts
Post-Christmas sales are still booming around New Year. You can take this opportunity of texting Happy New Year to your clients. Also mention discounts to your store. Retail stores can capitalise on this by slashing prices or offering enticing deals to bring post-holiday shoppers to their locations.
This New Year may not be a bit challenging for restaurants, bars, or event coordinators, but there are still ways to advertise via SMS despite restrictions. Let people know about your indoor seating conditions, COVID restrictions or delivery offers by including links and videos in your New Years texts.
Great news! Most [Restaurant Name] restaurants will be open regular hours on New Year’s Day. Check our safety regulations here: bit.ly/new-year-covid or choose your preferred menu here: bit.ly/new-year-menu. [Restaurant Name]
Copy text
Millennials are incredibly responsive to SMS messages, so locations that cater to younger crowds will have a happier New Year’s Eve if they market their event via text. Who wouldn’t love a special takeaway deal from their favorite restaurant on New Year’s Eve?
Nothing quite like a {Menu Item} on New Year’s Eve! Drive-by {Restaurant Name} to pick-up your favorite meal or order using our app and receive a 25% discount. Open NON-STOP. May the New Year bring you happiness, prosperity, and a full belly!
Copy text
3. Share inspirational Happy New Year texts
Maybe you want your customers to know you wish them a Happy New Year. You can do this by sending an inspirational quote that will make them ponder.
Every day is a fresh start. Every sunrise is a new chapter in your life waiting to be written. Enter this Great New Year with gratitude for the chance to create your dreams anew. [Business Name]
For philosophical quotes, check out this link. For entrepreneurial quotes, check out this list from Forbes.
Self-improvement is another popular New Year’s resolution, so you can send your clients a quote to encourage them. A message that has meaning and significance can help clients remember your business.
4. Stand out with visual messages
A Happy New Year video or photo from your staff can add a nice personalised touch to your client base. Or a beautiful photo with a message wishing them a Happy New Year can help spread holiday cheer. Photos and videos can be effective ways to get your message across.
5. Push nonprofit campaigns and thank donors
It’s no secret that charity giving increases dramatically around the holidays. As a nonprofit, you can text donors with info on how their donation will make a difference in the following year. You can catch the height of the giving season with a New Year’s donation campaign push.
Life is not about possession, it’s about appreciation, new hopes, and aspirations. Thank you for giving hope to the children of [Cause]. Your contribution will help them reunite with their friends and family. Happy New Year! {Organization}
Copy text
The highest amount of donations given by text come from 49–59-year-olds (Baby Boomers). After that, the biggest spenders are Gen Xers. The most popular organisations with Gen Xers and Millennials are youth development programs. Baby Boomers tend to donate to religious charities.
Whether you’re running a text-to-give campaign or promoting an event, bulk business texting is the ideal way to increase support for your organisation and meet your fundraising goals.
In the year that has passed we managed to raise $2million to charity. None of this would have been possible without your support, [Name]! Thank you for being an important part of the [Organization] family. We appreciate your support and wish you all the best in the New Year!
Copy text
6. Share your business’s plans for the New Year
Maybe your business has plans for significant changes in the coming year, and you would like to share it with clients. Are you introducing a new line of products, revamping your menu, changing locations, or offering improved rates?
We have some exciting things planned for a New Year that we know you’re gonna love. Brand new [feature] and better subscription plans for long-time clients (like yourself). Thank you for choosing [Company] and have a Great New Year!
Copy text
Let customers know how excited you are about the upcoming business year by sharing your plans with them. You can even get their opinion by conducting a mobile poll. Also give them a post New Year discount to motivate them as you share your best wishes for the forthcoming year.
Hey [Name]. It’s the time of year when we look back and reflect on our achievements and future. What are you most looking forward to in terms of features next year? Cast your vote at bit.ly/feature-suggestions and receive one month of subscription free. Happy New Year, [Company Name]!
Copy text
Whether you’re doling out advice for your clients’ New Year’s resolutions, offering discounts on post-holiday merchandise, asking for donations, or sharing news of exciting changes, a Happy New Year text message is the ideal way to reach out to your customers!
We hope these Happy New Year text messages help you keep in touch with your valuable customers!
Image Source: Pexels
Related articles
SMS notifications vs. push notifications: Which one is right for your business?
Sending a notification to a user’s mobile phone is o...
Canadian texting service: Mastering SMS compliance for effective communication
Texting in Canada comes with its own laws you must a...
16 Marketing ideas for small business that work like a charm
Marketing ideas for small businesses are often the m...
Text messaging for accounting firms: Enhance client communication
Accounting firms deal with customers in all shapes a...
SMS texting vs instant messaging: What are the differences
Instant messaging and texting both allow you to conn...
