BRING YOUR OWN CPAAS

Enrich your CPaaS with a user-friendly interface

Upgrade your existing CPaaS solution with the powerful business features of the easy-to-use Textmagic platform.

What is BYOC?

The Bring your own CPaaS (BYOC) service allows businesses to integrate their existing CPaaS into a cloud-based messaging platform like Textmagic.

By integrating your preferred Communication Platform as a Service (CPaaS) provider, such as Twilio, Vonage, or any other similar service, with the Textmagic platform, you’ll be able to use all the advanced features of Textmagic, including sending SMS and MMS, while using the routes, rates, and features provided by your chosen CPaaS provider.

Explore the Textmagic BYOC features included in every plan

Get more done with Textmagic BYOC. Easily send SMS and MMS across the globe for effective marketing and quick alerts. Plus, enjoy engaging with your customers through two-way messaging. Take a closer look at the list of features included in every plan and our CPaaS integrations.

  • All Textmagic features included
  • Outbound SMS
  • Inbound SMS
  • Outbound MMS
  • Inbound MMS
  • Toll-free SMS
  • 10DLC SMS
  • Global SMS coverage
  • Local numbers
  • Toll-free numbers
  • Sender IDs
  • WhatsApp
  • Messenger by Meta
  • RCS
  • Voice calls
  • Google Business Messages
Our CPaaS integrations
Twilio
Available
Vonage
Available
Bandwidth
Available
Sinch
Available
Infobip
Coming soon
Telnyx
Coming soon
Bird
Coming soon
Amazon SNS
Coming soon

Discover the power of Textmagic + CPaaS integration

Maximize the capabilities of your CPaaS provider by leveraging Textmagic advanced business messaging features.
Textmagic

Conversational two-way SMS chat and calling capabilities.

Advanced contact management and marketing campaign tools.

Customizable templates and automated workflows.

Real-time reporting and detailed audit logs.

High security and privacy standards (SOC2 & GDPR).

Continuous platform updates and feature enhancements.

Dedicated support and customer service.

CPaaS

Competitive rates from existing CPaaS agreements.

Proven delivery reliability and service standards.

Compliance with regulatory standards and agreements.

Global SMS coverage through carrier networks.

Predictable billing and cost structure.

Communication continuity without a need to port numbers.

Textmagic CPaaS

Easy integration of CPaaS services with Textmagic.

Cost-efficient solution vs. traditional texting services.

Scalability to grow with your business needs.

Efficient resource management and time savings.

Enhanced operational efficiency and customer reach.

Strengths of both Textmagic’s features and CPaaS network.

Access to Textmagic advanced features with your CPaaS rates.

Textmagic BYOC vs traditional texting platforms benefits comparison

Textmagic BYOC service has a clear advantage over traditional text marketing services. It is more cost-efficient, scalable, and better at managing compliance.
Features/Aspects
Textmagic BYOC
Traditional text marketing
Costs
LOW

Uses existing CPaaS providers’ discounts, cost-effective for large volumes.

HIGH

Fixed plans, can get costly for high-volume users

Scalability
EXCELLENT

Adapts easily to business growth without significant cost increases

GOOD

Scaling up often means moving to higher, more expensive tiers

Compliance
SIMPLIFIED

Leverages CPaaS providers' compliance expertise

COMPLEX

May require additional resources for compliance, especially globally

Network quality
HIGH

Uses robust network infrastructure of chosen CPaaS providers

MODERATE

Depends on the individual service provider's network

Provider dependency
LOW

Reduced dependency, ability to switch carriers as needed

HIGH

High dependency on the service provider's infrastructure and policies

Large messaging volumes
YES

More cost-effective for large volumes

NO

Higher tiers can become expensive for large volumes

Global reach
HIGH

Based on the reach and capabilities of the chosen CPaaS provider

MODERATE

Varies by provider, may not cover all regions equally

Discover numerous ways to use BYOC for texting

See how BYOC texting can adapt to a wide range of specific business scenarios and needs.

Marketing campaigns
Marketing campaigns
Target a wide audience effectively through bulk text messages, ideal for promotions, product launches, and special events.
Appointment reminders
Appointment reminders
Automated reminders for medical appointments and improving patient management.
Customer service alerts
Customer service alerts
Elevate customer service with real-time service updates, order confirmations, and critical information delivery.
Feedback collection
Feedback collection
Improve your service based on surveys for collecting customer feedback and respond proactively to possible concerns.
Event notifications
Event notifications
Send timely updates and reminders about event schedules, venue changes, or any last-minute adjustments.
Educational alerts
Educational alerts
Notify contacts about changes in class schedules, closures, or emergencies in educational settings.
Billing reminders
Billing reminders
Make financial management easier by forwarding reminders for bill payments and account updates.
Two-way communication
Two-way communication
Use BYOC to quickly chat with customers, answering their questions and offering support.
Internal communication
Internal communication
Communicate company-wide announcements, send emergency alerts, and coordinate with remote teams.
Personalized promotions
Personalized promotions
Personalize offers and recommendations based on customer purchase history or preferences.

Textmagic BYOC pricing overview

Our BYOC service offers a competitive pricing with a simple structure: a flat rate of $0.01 for each message sent or received via Textmagic, plus the messaging fees from your chosen CPaaS provider.

1
Textmagic metered usage

A flat rate of $0.01 will be applied for each message sent or received through your CPaaS provider.

2
CPaaS provider fee

The costs of the selected CPaaS provider for the actual number of messages sent, paid directly to the provider.

3
Total cost

Textmagic metered usage + CPaaS provider fee.

Getting started with Textmagic BYOC

For current CPaaS users or those switching from traditional text services, Textmagic BYOC provides a straightforward solution for integrating or transitioning to enhanced business messaging.
1
Create a Textmagic account

On the Getting Started page, select Bring your own CPaaS or navigate to the BYOC services page in the Textmagic app.

2
Connect your CPaaS provider to Textmagic

Connect your CPaaS provider using our native integration and let our in-app wizard guide you through setup.

3
You’re all set!

You can start sending text messages via the Textmagic platform using your CPaaS provider’s number and rates.

Why should I switch to Textmagic BYOC?

This method is ideal for those who want to leverage their negotiated rates and established relationships with a CPaaS provider. It also means a faster setup, as there is no need to transfer or port numbers.

How to start?

If you already have an account with a CPaaS provider, you can directly integrate this existing service with Textmagic BYOC. This process typically involves configuring your Textmagic account to work with the APIs or protocols of your existing CPaaS.

1
Set up a new CPaaS provider account

Register an account with a suitable CPaaS provider compatible with Textmagic BYOC and, if necessary, port your existing numbers.

2
Create a Textmagic account

On the Getting Started page, select Bring your own CPaaS or navigate to the BYOC services page in the Textmagic app.

3
Connect your CPaaS provider to Textmagic

Connect your CPaaS provider using our native integration and let our in-app wizard guide you through setup.

4
You’re all set!

You can start sending text messages via the Textmagic platform using your CPaaS provider’s number and rates.

Why should I switch to Textmagic BYOC?

This method is suitable for those who wish to reduce the costs of sending text messages without compromising the familiar usability and convenience offered by the traditional texting platform.

How to start?

If you’re moving from a traditional text marketing service, the first step is to set up an account with a CPaaS provider compatible with Textmagic BYOC. A crucial step in this transition is to port your existing text messaging numbers to the chosen CPaaS provider. This ensures continuity in your messaging services and maintains familiarity for your customers.

Security and compliance information

We are committed to ensuring the highest standards of security and compliance, safeguarding your communications and data.

SOC2

certification

Our service aligns with the SOC2 framework, demonstrating our commitment to secure and reliable operations.

GDPR

compliance

Adhering to the General Data Protection Regulation, we prioritize the privacy and protection of user data within the EU and beyond.

Fraud

protection

Leveraging Textmagic extensive experience, we implement advanced fraud protection measures to safeguard your messaging activities.

Reputation

protection

Our advanced spam filters maintain the integrity of your messaging campaigns, ensuring high deliverability and protecting your brand's reputation.

Risk

management

By default, we block sending to high-risk countries and quickly respond to block fraudulent messages in the event of a mistake by a user/employee.

Regulatory

compliance

We follow telecom regulations, including 10DLC and toll-free SMS registration, to ensure your texts meet industry standards and legal requirements.

Explore BYOC articles and guides

Explore the possibilities of Textmagic BYOC and dive into expert blogs and educational materials.
What is BYOC
Bring Your Own Carrier (BYOC) is an innovative communications protocol that gives companies freedom in choosing their preferred telecommunications provider. Instead of applying a “rip and replace” strategy...
Five Best CPaaS Vendors in 2024
Communications Platform as a Service (CPaaS) stands at the forefront of innovation, from messaging to voice and video capabilities, fostering agile and interactive communication experiences. IDC predicts that...
Nowadays, staying connected with clients requires more than just traditional emails or phone calls. SMS outreach presents a dynamic...

Bring your own CPaaS FAQ

Haven’t found what you were looking for? Contact us now

What is the Bring your own CPaaS service?
Bring Your Own CPaaS (BYOC) service is a cost-effective model where users connect their current CPaaS providers, such as Twilio or Vonage, to a single centralized cloud-based messaging platform like Textmagic. By integrating your chosen CPaaS provider with Textmagic, you gain access to our easy-to-use Textmagic platform and its vast range of advanced business features, such as
  • Conversational two-way SMS chat
  • Personalized marketing campaigns,
  • Simple contact management,
  • Customizable templates and automated workflows
  • Comprehensive reporting and audit logs
  • High security and privacy standards (SOC 2 and GDPR certified)
  • Continuous updates and feature enhancements
  • Dedicated support and customer service
Best of all, you can enjoy all these advantages without purchasing a new number or going through the hassle of porting away the phone number that your customers already know. In addition, you will continue to experience reliable delivery and save volume discounts from your trusted CPaaS provider.
How am I charged for the Textmagic BYOC service?
Our BYOC service offers competitive pay-as-you-go pricing with a simple structure: a flat rate of 0.01 (your account currency) for each message sent or received via Textmagic, plus the messaging fees from your chosen CPaaS provider (Twilio, Vonage, and others), paid directly to the provider.
Which CPaaS providers are supported by Textmagic BYOC?
Textmagic supports integration with several CPaaS (Communication Platform as a Service) providers, offering flexibility and compatibility for your messaging needs. The supported CPaaS providers for integration with Textmagic include:
  1. Twilio
  2. Vonage
  3. Sinch
  4. Bandwidth
  5. Infobip (coming soon)
These supported CPaaS providers allow you to leverage their services, features, and infrastructure while integrating seamlessly with the Textmagic platform for efficient message delivery and enhanced communication capabilities. If your CPaaS provider is not listed, please contact us.
Can I connect and use multiple CPaaS providers with Textmagic?
Yes, Textmagic allows you to connect and use multiple CPaaS providers with its platform, providing you with flexibility and choice in your communication services. This can be particularly useful for businesses with diverse communication needs or those looking to leverage the strengths of different CPaaS providers for various purposes.
When and why choose the Textmagic BYOC service?
Businesses often choose the Textmagic BYOC service when they:
  • Use the CPaaS provider’s platform with the best possible rates on the market; however, they realize that it lacks the convenience and important business features of a traditional texting app.
  • Use a traditional texting platform (with high rates and limited reach) and wish to reduce costs without compromising the familiar usability and convenience offered by the traditional texting platform.
How can I save money with the Textmagic BYOC service?
The BYOC option offers potential cost savings by allowing you to utilize your existing telecommunication provider's services within the Textmagic platform. By connecting your own provider, you can leverage any pre-existing pricing agreements, volume discounts, or special rates that you have negotiated with your CPaaS provider. This can result in reduced messaging costs compared to other pricing models. Additionally, BYOC eliminates the need for separate contracts or subscriptions with multiple service providers, streamlining your communication expenses. Overall, BYOC provides an opportunity to optimize costs while enjoying the benefits of Textmagic features and tools.
I use a CPaaS provider (Twilio, Vonage, and others). How can I get started with the Textmagic BYOC service?
If you already have an account with a CPaaS provider like Twilio or Vonage, to get started with the Textmagic BYOC:
  1. Connect your CPaaS provider to Textmagic Get credentials from the CPaaS provider (TwilioVonage, Sinch, Bandwidth) and use them to connect your preferred provider to Textmagic.
  2. Link CPaaS provider virtual numbers to TextmagicSelect and link numbers that you would like to use on the Textmagic platform. Now, you can start sending text messages via the Textmagic platform by leveraging your CPaaS provider’s number and rates.
What control do I have over message delivery with the Textmagic BYOC?
With BYOC, you have greater control over message delivery as you integrate your own chosen telecommunication provider (CPaaS) into the Textmagic platform. By utilizing your CPaaS provider's infrastructure, you can have more control over carrier routing, delivery mechanisms, and customization options. This allows you to leverage your preferred CPaaS provider's features and capabilities for message delivery while benefiting from Textmagic additional tools and features.
How can I fix the “auth failed” status error with my CPaaS provider?
Here are several steps you can take to troubleshoot and fix this issue:
  1. Check your API credentials or Account SID/token
Ensure you use the correct API credentials (API key, API secret, SID and token, etc.). Double-check that there are no typos or errors in how you've entered these credentials. Copy credentials from the CPaaS provider’s dashboard (TwilioVonage, Sinch, Bandwidth) to Textmagic.
  1. Update credentials if necessary
If you have recently changed your CPaaS provider credentials, ensure you update Textmagic with the new credentials too. If none of the above helps, please contact us.
What if my earlier linked CPaaS provider's virtual number is no longer available?
If the virtual phone number provided by your CPaaS provider, which you had previously linked to Textmagic, gets canceled, it will no longer be available for use with Textmagic. In this case, a warning icon will appear to indicate that the number is no longer accessible on Textmagic. If you manage to retrieve the canceled number, you can try linking it again. However, if it's not possible to retrieve the number, you will have to link a new number to continue using Textmagic services.