BRING YOUR OWN CPAAS

Bring your own number to Textmagic

Connect a
CPaaS providerCPaaS (Communications Platform as a Service) is a cloud-based communication provider for texting and calling, such as Twilio, Vonage, Bandwidth, and Sinch.
to Textmagic to take advantage of our powerful, easy-to-use features and pay only 1¢ per text — ideal for cost-effective, high-volume campaigns.
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No credit card required
SUPPORTED CPAAS PROVIDERS

Unlock the benefits of using CPaaS with Textmagic

Manage contacts, schedule campaigns, and centralize your CPaaS providers—all from one platform.
SMS campaigns and chats
Send bulk text message campaigns to your audience or chat one-on-one, using your numbers and provider rates.
All providers in one place
Link multiple CPaaS providers and numbers and use each for different purposes or regions.
Scalable and flexible
Easily switch providers as your business grows or you find more competitive pricing.
Quick 2-minute setup
Get started instantly with our simple, no-code setup wizard.
Get started for free Explore Textmagic features

Get started in 3 easy steps

Create a free account, connect your CPaaS in minutes, and start exploring—no credit card required.
1
Create a Textmagic account
Sign up for a free Textmagic account—no credit card required.
2
Connect your CPaaS provider to Textmagic
Link your CPaaS provider in just 2 minutes using our simple no-code setup wizard.
3
You’re all set!
Start messaging instantly with low rates and all the features Textmagic offers.
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Textmagic
1
Set up a new CPaaS provider account
Sign up for a free Textmagic account—no credit card required.
2
Set up a CPaaS account and connect to Textmagic
Register an account with your preferred CPaaS provider, and link it in just 2 minutes using our simple no-code setup wizard.
3
You’re all set!
Start messaging instantly with low rates and all the features Textmagic offers.
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Textmagic
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Take your business texting to the next level

Enhance business texting with powerful Textmagic tools while keeping your existing numbers from a CPaaS provider.
SMS marketing campaigns
Send targeted, personalized campaigns with a click of a button. Schedule ahead to deliver your message at the right time for optimal results and better response rates.
Omnichannel messenger
Chat with customers across SMS, live chat, WhatsApp, Facebook, and calls—all from a single screen. Collaborate with team members in one workspace to ensure fast, unified responses across channels.
Automated messaging
Set up automated replies to instantly respond to incoming messages, reducing wait times for customers and ensuring timely engagement.
Contact management
Import customer data or grow your contact lists with customizable opt-in forms. View a complete interaction history with each contact to deepen engagement and personalize communication.
Reporting and analytics
Track your messages with real-time delivery notifications to monitor every communication. Access insights on delivery rates, costs, and engagement metrics to fine-tune performance and maximize impact.

Keep your essential CPaaS features and channels

With Textmagic, you can retain your existing numbers, low messaging rates, and all key channels and features from your CPaaS provider—all integrated in one platform.

  • SMSSend and receive text messages using rates and delivery routes of your CPaaS provider.
  • MMSSend and receive MMS messages using rates and delivery routes of your CPaaS provider.
  • Call forwardingSet up call forwarding from your CPaaS number and receive calls at any other number you define.
    Currently, the feature is available for Twilio only.
  • Local/toll-free numbersYou can connect any virtual number, including local (10DLC) and toll-free numbers.
  • Carrier complianceIf your numbers are already compliant (e.g., toll-free or 10DLC verified) on your CPaaS account, they will remain valid after integrating with Textmagic—no additional verification required.
  • Sender IDsYou can link the Sender IDs from your CPaaS account to send texts directly through Textmagic.
  • Multiple CPaaS providersYou can connect multiple CPaaS providers and numbers as needed. For example, link one number from Twilio and another from Vonage, each for different purposes or countries.
  • Global SMS coverageYou can send texts to any country, as long as your CPaaS provider’s virtual numbers support messaging to those destinations.


All your essential features remain supported, ensuring a smooth transition.

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CPaaS and Textmagic
pricing overview

The Bring your own CPaaS service offers a competitive pricing with a simple structure: a flat rate of 1¢ for each message part sent or received via Textmagic, plus the messaging fees from your chosen CPaaS provider.

1
Textmagic metered usage

A flat rate of 1¢ will be applied for each message part sent or received through your CPaaS provider.

2
CPaaS provider fee

The costs for the actual number of messages sent, paid directly to your CPaaS provider.

3
Total cost

Textmagic metered usage + CPaaS provider fee.

Get started for free View pricing
Get started for free View pricing

See how CPaaS integration improved business texting

Hear from businesses that enhanced communication and efficiency with the Bring your own CPaaS feature.
WellSpace logo
The CPaaS integration provided the perfect solution. Although some setup was involved, the overall process was smooth, and our unified number started working quickly. Now, all therapist communications are directed to one number, centralizing our communication effectively.
Vince Williams
Vince Williams Practitioner Advocate

Explore BYOC articles and guides

Explore the possibilities of Textmagic BYOC and dive into expert blogs and educational materials.
What is BYOC
Guides
November 30, 2023
What is Bring Your Own Carrier (BYOC)?
Bring Your Own Carrier (BYOC) is an innovative communications protocol that gives companies freedom in choosing their preferred telecommunications provider. Instead of applying a “rip and replace” strategy...
Cover image depicting a man on his phone and illustrating CPaaS components
Guides
February 23, 2024
What is CPaaS (Communications Platform-as-a-Service)?
Communications Platform as a Service (CPaaS) is crucial for expanding businesses that leverage cloud technologies and seek to tailor their communications framework. But what is CPaaS, and how...
SMS
October 18, 2023
10 Best SMS gateway APIs to send text messages
Effective communication enhances relationships, boosts productivity, and fosters growth. To this day, SMS remains a vital tool for reaching customers promptly and directly. SMS APIs (Application Programming Interfaces)...

Bring your own CPaaS FAQ

Haven’t found what you were looking for? Contact us now

What is the Bring your own CPaaS service?
Bring Your Own CPaaS (BYOC) service is a cost-effective model where users connect their current CPaaS providers, such as Twilio or Vonage, to a single centralized cloud-based messaging platform like Textmagic. By integrating your chosen CPaaS provider with Textmagic, you gain access to our easy-to-use Textmagic platform and its vast range of advanced business features, such as
  • Conversational two-way SMS chat
  • Personalized marketing campaigns,
  • Simple contact management,
  • Customizable templates and automated workflows
  • Comprehensive reporting and audit logs
  • High security and privacy standards (SOC 2 and GDPR certified)
  • Continuous updates and feature enhancements
  • Dedicated support and customer service
Best of all, you can enjoy all these advantages without purchasing a new number or going through the hassle of porting away the phone number that your customers already know. In addition, you will continue to experience reliable delivery and save volume discounts from your trusted CPaaS provider.
How am I charged for the Textmagic BYOC service?
Our BYOC service offers competitive pay-as-you-go pricing with a simple structure: a flat rate of 0.01 (your account currency) for each message sent or received via Textmagic, plus the messaging fees from your chosen CPaaS provider (Twilio, Vonage, and others), paid directly to the provider.
Which CPaaS providers are supported by Textmagic BYOC?
Textmagic supports integration with several CPaaS (Communication Platform as a Service) providers, offering flexibility and compatibility for your messaging needs. The supported CPaaS providers for integration with Textmagic include:
  1. Twilio
  2. Vonage
  3. Sinch
  4. Bandwidth
  5. Infobip (coming soon)
These supported CPaaS providers allow you to leverage their services, features, and infrastructure while integrating seamlessly with the Textmagic platform for efficient message delivery and enhanced communication capabilities. If your CPaaS provider is not listed, please contact us.
Can I connect and use multiple CPaaS providers with Textmagic?
Yes, Textmagic allows you to connect and use multiple CPaaS providers with its platform, providing you with flexibility and choice in your communication services. This can be particularly useful for businesses with diverse communication needs or those looking to leverage the strengths of different CPaaS providers for various purposes.
When and why choose the Textmagic BYOC service?
Businesses often choose the Textmagic BYOC service when they:
  • Use the CPaaS provider’s platform with the best possible rates on the market; however, they realize that it lacks the convenience and important business features of a traditional texting app.
  • Use a traditional texting platform (with high rates and limited reach) and wish to reduce costs without compromising the familiar usability and convenience offered by the traditional texting platform.
How can I save money with the Textmagic BYOC service?
The BYOC option offers potential cost savings by allowing you to utilize your existing telecommunication provider's services within the Textmagic platform. By connecting your own provider, you can leverage any pre-existing pricing agreements, volume discounts, or special rates that you have negotiated with your CPaaS provider. This can result in reduced messaging costs compared to other pricing models. Additionally, BYOC eliminates the need for separate contracts or subscriptions with multiple service providers, streamlining your communication expenses. Overall, BYOC provides an opportunity to optimize costs while enjoying the benefits of Textmagic features and tools.
I use a CPaaS provider (Twilio, Vonage, and others). How can I get started with the Textmagic BYOC service?
If you already have an account with a CPaaS provider like Twilio or Vonage, to get started with the Textmagic BYOC:
  1. Connect your CPaaS provider to Textmagic Get credentials from the CPaaS provider (Twilio, Vonage, Sinch, Bandwidth) and use them to connect your preferred provider to Textmagic.
  2. Link CPaaS provider virtual numbers to TextmagicSelect and link numbers that you would like to use on the Textmagic platform. Now, you can start sending text messages via the Textmagic platform by leveraging your CPaaS provider’s number and rates.
What control do I have over message delivery with the Textmagic BYOC?
With BYOC, you have greater control over message delivery as you integrate your own chosen telecommunication provider (CPaaS) into the Textmagic platform. By utilizing your CPaaS provider's infrastructure, you can have more control over carrier routing, delivery mechanisms, and customization options. This allows you to leverage your preferred CPaaS provider's features and capabilities for message delivery while benefiting from Textmagic additional tools and features.
How can I fix the “auth failed” status error with my CPaaS provider?
Here are several steps you can take to troubleshoot and fix this issue:
  1. Check your API credentials or Account SID/token
Ensure you use the correct API credentials (API key, API secret, SID and token, etc.). Double-check that there are no typos or errors in how you've entered these credentials. Copy credentials from the CPaaS provider’s dashboard (Twilio, Vonage, Sinch, Bandwidth) to Textmagic.
  1. Update credentials if necessary
If you have recently changed your CPaaS provider credentials, ensure you update Textmagic with the new credentials too. If none of the above helps, please contact us.
What if my earlier linked CPaaS provider's virtual number is no longer available?
If the virtual phone number provided by your CPaaS provider, which you had previously linked to Textmagic, gets canceled, it will no longer be available for use with Textmagic. In this case, a warning icon will appear to indicate that the number is no longer accessible on Textmagic. If you manage to retrieve the canceled number, you can try linking it again. However, if it's not possible to retrieve the number, you will have to link a new number to continue using Textmagic services.

Try our fully featured business texting platform today

Grow revenue and improve engagement rates by sending personalized, action-driven texts to your customers, staff, and suppliers.

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