CASE STUDY • Food & Beverage Sector

Nestlé rolls out company-wide SMS in under 20 minutes with Textmagic

Global team alerts and updates sent to every employee at once—set up in minutes during COVID-19.

< 20 min

setup time

click rate for automations

Company:

Vevey

Switzerland

Founded in 1905

over 276,000 employees worldwide

Food & Beverage

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Industry:

Food & Beverage

Products used:

Mass texting

SMS scheduling

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Textmagic is now an integral part of our business. Within the first text back in 2020, we knew this was the right solution.

Stuart Donna

HR Manager

About Nestlé

Nestlé is the world’s largest food and beverage company. With more than 2,000 brands ranging from global icons to local favorites, the Nestlé corporation is present in 186 countries. The conglomerate employs around 276,000 people and has 447 factories.

The business challenge

During the COVID-19 pandemic, it was critical for Nestlé to find a communication tool that could reach every employee at the same time. The pain of not having a “turnkey” communication tool was debilitating with so many critical information requests—not having one would likely have caused compliance issues within the factories.

How Textmagic helped

The Textmagic solution was a one-and-done solution. In fact, it took Nestlé less than 20 minutes to set up its business location. Textmagic was simple to set up, and maintaining current data is just as easy. There really is no lag time between inputting the message and the actual receipt time. The pricing structure was the icing on the cake!

The results

Within the first text back in 2020, Nestlé knew this was the right solution. Employees have expressed how much they appreciate the updates and how quickly updates are disseminated to them. The Textmagic solution is now an integral part of Nestlé’s business. There have been occasions where employees have commented, such as, “why was that not communicated via text”… we know how important updates are to employees.

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