How Wynter improved survey participation with SMS alerts
The B2B market research platform leverages Textmagic to drive faster study completion and increase participation through targeted text messaging.
The B2B market research platform leverages Textmagic to drive faster study completion and increase participation through targeted text messaging.
Respondents who received text notifications were twice as likely to participate in studies compared to those who only received email. This made a significant difference in ensuring research projects got completed faster and more efficiently.
Textmagic took the effort out of delivering important updates quickly. With SMS notifications, participants were able to respond and act on research opportunities instantly—even away from their desktops. Toll-free numbers ensured messages reached more people in the US and Canada, and Wynter’s simple CSV upload process meant no complex integrations.
According to Viljo, having those two channels, email and SMS, instead of one worked better: "When we started using Textmagic, it was just a hypothesis, but the results showed that people who receive text notifications are much more active and complete more research studies than those who only rely on email."
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