TOLL-FREE TEXTING

Send text messages from a toll-free number

Deliver SMS marketing campaigns, alerts, and reminders and have two-way conversations with your customers in the U.S. and Canada using a verified toll-free number.

Send SMS using a verified toll-free number

Simplify customer interactions and build trust in the U.S. and Canada with a single, verified, toll-free number while being compliant with the industry trend of moving to 100% registered SMS traffic.
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Texting from a verified, toll-free number creates a strong business identity and ensures reliable SMS delivery to one or thousands of recipients in the U.S. and Canada.

Register your brand and SMS campaign use case to prevent your SMS traffic from being flagged or blocked by the network operators.

You should choose a toll-free number for texting if:

  • You wish to send and receive text messages using an 8XX number.
  • Your business does NOT have a tax ID (EIN), or you are a sole proprietor.
  • Your use case matches one of the 43 categories of toll-free campaigns.
  • You plan to send A2P SMS traffic, such as marketing campaigns, alerts, or reminders.
  • You plan to send messages to the USA and Canada using the same number.
  • You want to ensure delivery by whitelisting SMS traffic with the U.S. and Canadian messaging aggregators.

How to get started with toll-free texting

Before sending business messages to North America, you must complete the toll-free verification form in four simple steps.
Create a free account
Textmagic takes only a few clicks to get started using your business email address.
Get a toll-free number
Choose your preferred toll-free number and get it free for one month during the trial period.
Register your brand
Submit your company information to verify the relationship between your brand and your organization.
Register your campaign
Choose the campaign type that best describes your use case from the 43 available options and provide sample texts.
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We collect this information from you and send it to the U.S. and Canadian messaging aggregator for approval.
This minimal effort by you will ensure your SMS messages are compliant and enhance deliverability.
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REQUIRED INFORMATION

What information is required for a toll-free verification?

When filling out the toll-free verification form, you must provide the following information:

  • Your organization’s legal name, address, and contact details
  • Your organization type
  • Your website address
  • A description of each SMS campaign
  • Sample text messages for each campaign
  • Description of the opt-in, opt-out, and help flows

Prohibited toll-free texting use cases

The number one rule is to send texts only to people who have explicitly opted in to receive texts from your company. Furthermore, the table below outlines the forbidden use cases for toll-free texting.
High-risk financial services
Get-rich-quick schemes
Debt forgiveness
Illegal substances or activities
General
High-risk financial services
Payday loans
Short-term, high interest rate loans
Auto loans
Mortgage loans
Student loans
Gambling
Sweepstakes
Stock alerts
Cryptocurrency
Get-rich-quick schemes
Debt consolidation
Debt reduction
Credit repair programs
Deceptive work-from-home programs
Multi-level marketing
Debt forgiveness
Work-from-home programs
Risky investment opportunities
Debt collection or consolidation
Illegal substances or activities
Cannabis
Alcohol
Tobacco or vape
General
Phishing frauds or scams
Deceptive marketing
Pornography
Profanity or hate speech

Toll-free texting FAQ

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When and why choose a toll-free number for texting?

We recommend choosing the toll-free number because it covers the broadest range of messaging use cases in the USA and Canada. These numbers also support high throughput, compared to 10DLC, which makes them perfect for all sorts of business communications, whether it’s one-on-one conversations, marketing campaigns, multimedia messages, or phone calls.

You should consider choosing a toll-free number if any of the following apply:

  • Your business does NOT have a Tax ID (EIN number), or you are a sole proprietor.
  • One of the 43 categories of the toll-free campaigns matches your use case.
  • You plan to send marketing messages and need a high throughput.
  • You want to send messages to the USA and Canada.
Why do I need to complete a toll-free number verification?

Verifying your toll-free number isn’t just a Textmagic rule; it’s an industry-wide requirement and a trust-building measure created to protect consumers from unwanted spam and fraud.

U.S. carriers, the messaging aggregator, and Textmagic will block messages that are sent from unverified toll-free numbers and do not comply with regulations.

In other words, without completing this mandatory traffic verification for your toll-free number, your text messages will not be delivered.

How long will it take to complete the verification?

After you’ve submitted your toll-free verification application through Textmagic, our dedicated team will promptly review the form and pass it along to the messaging aggregator within just one business day.

Normally, the verification process takes approximately 2-5 business days. It’s important to note that we cannot expedite the process as an external toll-free messaging aggregator manages the approval.

How will I be notified about the status of my toll-free verification application?

We will email you as soon as we have news about the status of your toll-free application. While you’re waiting for approval, you can check the toll-free verification overview page for status updates.

What are the costs of the toll-free verification?

Nothing. Verification is free.

What is the difference between 10DLC and toll-free numbers?

The difference between the two is that a toll-free number has a distinct three-digit code (for example, 800). A 10DLC number, on the other hand, has a region-specific area code associated with it that might be recognizable to the recipient.

We recommend the toll-free number because it covers the broadest range of use cases for messaging in the USA and Canada. The toll-free verification is free and usually takes up to 2 business days.

10DLC registration is also free, however, it takes up to 7 business days.

What campaign types can I send using Textmagic toll-free numbers?

Currently, the toll-free messaging aggregator allows the registration of 43 use cases. The complete list is here.

As best practice, please send texts only to people who have explicitly “opted in” to receive texts from your company.

Can I transfer my existing toll-free verification to Textmagic?

Textmagic does not support transfers of toll-free verification from another supplier. We recommend completing the verification form once again.